Meet the New Market Research Executive: the Social Consumer Market Insights...
It’s no secret that a critical component to improving marketing success in any organization includes incorporating social listening and monitoring. Traditionally, the data-driven chief marketing...
View ArticleThe Large Untapped Opportunity With Pinterest
Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures. It’s also an ideal channel to reach female consumers,...
View ArticleWhy Have B2B Brands Fallen Behind on Social Media?
Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these...
View ArticleMore New Features for Facebook’s Analytics for Apps
Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced...
View ArticleWhy the Twitter-NFL Deal Is a Hail Mary That Will Work
There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal,...
View ArticleThe Value of Paid Social
With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the...
View ArticleSmarter Marketing With a Data-Driven Technology Stack
At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason...
View Article7 Apps You Need as a Social Media Consultant
According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020....
View ArticlePushing the Limits of Advertising With Paid Social, Mobile and Video
Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they...
View ArticleMillennial Lead: A New Breed of Video Marketing
The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The...
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